Snapchat Lens

Snapchat’s popular Lens tool is a remarkable collection of AI driven features. Snapchat Lens allows users to modify their face, appearance, lighting, clothing, facial hair, props, even their voice. The process is simple, fast and easy to use. But the underlying artificial intelligences needed to identify facial and environmental features; track them accurately; modify and replace them seamlessly and play them back smoothly are quite sophisticated. Using the AI in Snapchat Lens, users can create animated effects that would have required the efforts of a professional animation studio just a few years ago.

Snap Inc., Snapchat Lens, 2017, video